Using Video Production to Promote Educational Institutions

Visual storytelling is extremely compelling in today’s world of digital communication. Educational institutions are increasingly leveraging video production to connect with prospective students, currently enrolled students and families, as well as alumni. Videos allow schools to encapsulate their unique identity, values, and offerings in a compelling and accessible format.

A shining example of this is a video the Brave Dog team recently produced for Saint Ursula Academy in Cincinnati. It highlights the comprehensive academic experience students receive, shown through the perspective of the school’s many diverse attendees and programs.

Lasting only two minutes, the creative format of the video is highly engaging as the visuals are accompanied by music and an emotionally compelling poetic narrative, which is presented in the voices of several different young women.

Building Community and Support Through Storytelling

The Saint Ursula Academy video demonstrates how an academic promotional video production can simultaneously intrigue curious newcomers, strengthen the bond between staff and students, and inspire nostalgia and support among alumni.

By leveraging the dynamic power of video production in education, schools can:

• Generate Excitement – enticing prospective students to be a part of the experience
• Celebrate Achievements – underscoring the value of the education and opportunities the school provides
• Foster School Pride – capturing the school’s spirit, campus life, and traditions evokes fond memories
• Encourage Giving – personal, emotionally resonant content can inspire alumni to contribute to the school’s development efforts

Tips for Video Production Promoting Educational Institutions

To replicate the success of the Saint Ursula Academy video, schools should consider the following success tips:

1. Define Clear Objectives – Determine the purpose of the video, whether it’s alumni engagement, student recruitment, showcasing programs, or a combination.
2. Incorporate Authentic Voices – Feature testimonials from students, teachers, and alumni to provide varied and heartfelt perspectives.
3. Focus on High-Quality Production – Invest in professional videography and editing to ensure the final product reflects the school’s standards of excellence.
4. Emphasize Storytelling – Create a narrative that highlights the institution’s unique aspects, such as academic rigor, community values, or extracurricular opportunities.
5. Leverage Digital Platforms – Share videos on social media, the school website, and during events to maximize visibility and engagement.

Once the video is launched, evaluate its success. Metrics like views, shares, and engagement on platforms such as YouTube and social media provide quantitative insights. Additionally, feedback from alumni, students, and staff can offer valuable perspectives on the video’s effectiveness.

Ready to tap into the power of video for your academic promotions and projects? Brave Dog is your experienced and accessible video production team in the greater Cincinnati area and beyond. Contact us today to discuss your project.